Donatella Versace is to step down from her creative director role at fashion house Versace, after nearly 30 years. She has held the position since 1997 and took over after the murder of her brother Gianni. Versace has overseen hundreds of fashion campaigns for the Italian brand, also designing hotels and cars.

Gianni founded Versace in 1978 with his brother, Santo, becoming CEO while Donatella worked on Atelier Versace and Versus – it was during this time that she introduced the infamous safety pin dress, which Elizabeth Hurley rocked at the Four Weddings and a Funeral premiere in 1994.

For the first time since its founding, Versace will not be designed by a member of the family. After almost three decades at the helm of the brand, Donatella Versace is stepping down from the house’s top creative role. She will be succeeded by Dario Vitale, most recently the design director of Miu Miu.