The popularity of LuLaRoe, a cult leggings brand sold largely through social media, proves that this piece of clothing indeed has influence, brushing all those leggings haters aside.

Women joined multiple Facebook groups scavenging for rare leggings — known as unicorns — with playful prints such as purple dragons or the solar system.

In Facebook groups where LuLaRoe is sold, customers are inquiring about where the leggings are made before purchasing them, according to Williams, who is a member of many of these groups.