WASHINGTON, D.C. -- What do you know about your jeans? Do you know the name most commonly associated with jeans, Levi Strauss, didn’t invent them? This week in history we find out how jeans were made ...

Levi Strauss & Co. announced an artificial intelligence-based chatbot tool called Virtual Stylist, available both via Facebook Messenger and on the Levi.com website, that helps users determine which ...

In the late 1800s, San Francisco merchant Levi Strauss and tailor Jacob Davis began manufacturing worker’s trousers reinforced by copper rivets—the world’s first jeans. The jeans in this photo are one ...

Levi Strauss CEO Chip Bergh has spearheaded an innovation center for the iconic denim company since taking over in 2011. He believes that within a decade the traditional sizing model will disappear as ...

Levi Strauss will offer shares to the public on Thursday, priced at $14 to $16 each That could give it a valuation of $5.8 billion, making it one of the biggest consumer-product IPOs in a decade The ...

With lyrics placing the company’s core offering at the center of seduction—“Oh, you wish you were my Levi’s jeans”—it’s the business equivalent of Beyoncé granting saddle space on the white horse from ...

At the sound of Thursday’s opening bell at the New York Stock Exchange (NYSE), denim retailer Levi Strauss & Co. will once again become a public company. Using the ticker symbol LEVI, the jeans giant ...

NEW YORK — Levi Strauss & Co., which gave America its first pair of blue jeans, is going public for the second time. The 166-year-old company, which owns the Dockers and Denizen brands, previously ...