LIV CEO Scott O'Neil: "(We're) moving from Golf, But Louder … like rough and tumble or adversarial, to Long LIV Golf ... Like let's grow this game of golf." ...

The trailer is perhaps best described as a highly edited fever-dream of LIV’s self-perception in the golf world — a kind of culture-warification of the actual controversy at the center of the ...

that LIV could structure golf so that its players would be incentivized to invest time and effort in media. In this thinking, LIV would buck the traditional trend of golf TV rights — where ...

LIV Golf is hosting a nine-hole scramble event called "The Duels" featuring LIV Golf pros and social media influencers. The event will be broadcast exclusively on Grant Horvat's YouTube channel on ...

Sergio Garcia won the LIV Golf Hong Kong event with a score of -18, earning $4 million. Fireballs GC won the team competition at -37, securing the $3 million prize. A runaway victory for Sergio ...