And there (likely) never will be. SOPA Images/Getty Images Everyone loves to save money on groceries, and one great way to do just that is to participate in the loyalty program at your supermarket of ...

NORFOLK, Va. — Researchers at Old Dominion University’s Loyalty Science Lab are diving into the complex world of brand loyalty. To better understand what makes a customer loyal and where business ...

The quest for customer loyalty is a priority for most businesses, driven by estimates by some sources that acquiring new customers can cost anywhere from five to 25 times more than retaining existing ...

Finding innovative ways to drive player loyalty and increase lifetime value (LTV) are at the top of the agenda. For nearly three decades, marketers celebrated impressive mobile gaming growth that ...

The global loyalty management market was valued at US $2,617m in 2018 and is expected to reach a value of US $9,280m by 2024, according to Mordor Intelligence. Loyalty programmes have long used points ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Consumers love perks. From complimentary airport lounge ...