Macy?s evolving mobile strategy for its annual holiday campaign Believe this year focuses on the mobile Web with a comprehensive site enabling users to write letters to Santa, participate in a ...

For example, Macy’s evolving strategy for its annual holiday campaign Believe this year focuses on the mobile Web with a comprehensive site enabling users to write letters to Santa, participate ...

Macy?s is using augmented reality as part of its Believe campaign, an annual national holiday effort to support the Make-A-Wish Foundation. In past years Macy?s has asked customers to mail their ...

The Woodland, California resident, who is currently battling leukemia, had his wish fulfilled on the same day that Macy's kicked off its 14th annual "Believe" letter-writing campaign in ...

Additionally, Macy’s used augmented reality as part of its Believe campaign, an annual national holiday effort to support the Make-A-Wish Foundation. In past years Macy’s has asked customers ...