Macy?s evolving mobile strategy for its annual holiday campaign Believe this year focuses on the mobile Web with a comprehensive site enabling users to write letters to Santa, participate in a ...

For every letter sent to Santa through Dec. 24 ... can submit them online or drop them off at a "Believe" mailbox station located in Macy's stores nationwide. 4-Year-Old Goes Viral for Carrying ...

s is using augmented reality as part of its Believe campaign, an annual national holiday effort to support the Make-A-Wish Foundation. In past years Macy?s has asked customers to mail their letters to ...

Santa Claus won't be leaving the North Pole this year for his annual holiday visit to Macy's flagship store in New York. For the first time in nearly 160 years, the jolly old elf will not make an ...

For example, Macy’s evolving strategy for its annual holiday campaign Believe this year focuses on the mobile Web with a comprehensive site enabling users to write letters to Santa, participate ...