Mahindra started a new chapter in the electric vehicle (EV) segment with the launch of two Electric Origin SUVs — XEV 9e and BE 6 — late last year. Deliveries of both battery-powered SUVs ...

has filed a legal suit against Mahindra Electric Automobile Limited in the Delhi High Court for using '6E' in its upcoming electric car model, BE 6e. The new electric vehicle is scheduled for ...

The Dusted team had to educate Indian buyers about electric vehicles, given the nascency of the EV market. They also had to play on Mahindra’s heritage, while introducing these cars as something ...