Senior vice president of Merkle's Data Solution in EMEA, Nick McCarthy (pictured below) writes exclusively for ExchangeWire about why businesses should not hesitate to embrace the newest version of ...

The Direct Marketing Association (DMA) has announced that it is adopting the Experiential Marketing Code of Conduct (EMCC), which members involved in experiential marketing must now adhere to, as well ...

Early in my career, I heard that phrase as a call to action and a justification for my existence. I accepted the statement as truth and began working feverishly to build and execute a marketing plan.

TORONTO--(BUSINESS WIRE)--To mark Data Privacy Week, the Canadian Marketing Association (CMA) today announced updates to its Canadian Marketing Code of Ethics and ...