"Twitch is, in many ways, the new live TV," says Alec Henderson, head of digital at APG. "And the clips from the livestreams are just like TV reruns." By Elias Leight Not long after Lil Tecca released ...

Engagement and reach are what marketers are paying for, and Twitch clips can provide both. These downloaders enable marketers to capture and share pieces of a live streaming session – to reshare on ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. When hair salon franchise Sport Clips wanted to promote its ...

As the old saying goes, "a picture is worth a thousand words." In the modern world of marketing, this couldn't be more true. With the rise of social media, businesses have had to adapt their marketing ...

Will video marketing go the way of corporate blogging and ad banners – abused to the point of spam? At any rate, Patricio Cummins says the best way to ride the wave is with careful planning; method ...

Young women doing backflips, somersaults and hoop dancing, all while draped in a sari. Maybe not the most comfortable of garments, you say? Tell that to international yoga gold medallist Mili Sarkar, ...

The B2B market is following B2C’s lead when it comes to online buying preferences and expectations. According to research by Forrester Consulting for Accenture and Hybris Software, 49 per cent of B2B ...

Part of it has to be because of a now infamous report that said “Pacific Rim” would likely lose to “Grown Ups 2” the weekend of July 12. Of course, this has shocked and perturbed many, but looking at ...

Foursquare Marketing is an excellent method for promoting location-based businesses in different sectors. With more than 20 million active users, Foursquare has established itself as the leading ...