Mattel Inc.; Chesnot/Getty Happy birthday, Barbie! Barbara Millicent Roberts — who we all know as Barbie — turns 65 on March 9, and in honor of her big birthday, Mattel has released a new doll ...

Pricing is relatively easy to implement in the toy industry because about 80 ... by the Barbie movie in 2023, but last year sales began to slow down. During the crucial holiday season, Mattel's ...

LeBron James, the NBA’s all-time leading scorer, is taking on a new title: Barbie’s first-ever ... in China versus an industry average of 80%. “Mattel is no longer a toy manufacturing ...

On Wednesday, April 9, Mattel officially announced that it ... Mariah Carey received the doll treatment with the creation of a special holiday Barbie in her honor. Beyond that, through the brand ...