Paramount Global has been in the deal news with its big merger with David Ellison’s Skydance Media. But on Wednesday, two of the company’s kids brands unveiled a deal of their own. Nickelodeon ...

Sky Media has announced the renewal of Yoplait’s sponsorship of Channel 5’s daily children’s programme strand Milkshake! to promote kids’ yoghurt brand Petits Filous. Launched this April and running ...

Sky Media has announced the renewal of Yoplait’s sponsorship of Channel 5’s daily children’s programme strand Milkshake! to cement Petits Filous into the heart of the everyday lives of families with ...