The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed ...

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

Opinions expressed by Entrepreneur contributors are their own. Precision wins when you know the household, not just the individual Real conversations reveal real purchase intent and drive smarter ad ...

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...