Mobile advertisements have evolved into a significant revenue stream, enabling developers to reach larger audiences. However, ...

A Mobile App Trends Report from Adjust, an AppLovin company, shows global app installs rose 11% year-over-year in 2024, while ...

YouTube is running ads on TikTok targeting the app’s content creators, an effort to lure these valuable users to the ...

We asked IAB UK members for their views. “Mobile in-app is one of the key building blocks for the future of advertising, providing superior targeting and optimization for brands. In turn ...

Mobile apps are very much part of our everyday lives ... Knowing your customers and the industry are two major steps to success. The marketing may be crowded, but there is always room for new apps ...

A Mobile App Trends Report from Adjust, an AppLovin company, shows global app installs rose 11% year-over-year in 2024, while app sessions grew 4%. Analysts believe this is because consumers have more ...

Shares of mobile app advertising platform AppLovin (NASDAQ: APP) fell 9.9% in the afternoon session after Bank of America analyst Omar Dessouky forecasts a deceleration in app revenue for the ...

The global mobile gaming market in 2024 experienced continued growth, driven by increasing smartphone penetration, ...

The lawsuit filed in US District Court this week by Felix Kolotinsky of San Mateo, California, claims Amazon obtained ...

BY 2027, mobile app usage will decrease by 25 percent due to Artificial Intelligence (AI) assistants, according to Gartner, Inc.