While the beer category is declining YOY ... not just maintain our Hispanic core, Modelo had to make a significant shift and even greater impact with Year 2 of our "Fighting Spirit" campaign. How? We ...

Modelo has been successful by growing with core Hispanic consumers. However in 2016, we were approaching the end of that runway. To further grow, we needed to drive penetration with a new audience and ...

Getty Images/iStockphoto Beer, its frothed glory ... brand exalts in that jock/hero energy. Through their “Fighting Spirit” campaign, Modelo helps to revitalize gyms and is committed to ...

Constellation Brands CEO Bill Newlands warns of the impact to his company's business from the Trump administration's policies.

The enduring spirit of street vendors also rings true with Modelo. The Mexican beer has been beloved by many for years and has often been the drink of choice for everything from relaxing at the ...