But a soulless bowl is not the only choice for clubs. Liverpool have successfully built up Anfield without losing its soul.

If the Super Bowl were a human being ... America's most potent marketing extravaganzas-will feature a high-wattage horde of modern elders in its commercial lineup on Feb. 9.

Over the nearly 60-year run of Super Bowls, the league has seen some historically great teams over the years. The 2024-25 Philadelphia Eagles are a rare case study of what makes a modern NFL ...