NBC Sports will use an AI-generated voice of former NBA narrator Jim Fagan, who died in 2017, to promote the return of the hoops to the network.

In an agreement between the network and Fagan’s family, NBC will use Fagan’s AI-generated voice to create modern promos with an old-time feel.

Here's how it'll work, per Marchand: "In an agreement between the network and Fagan’s family, NBC will use Fagan’s AI-generated voice to create modern promos with an old-time feel.