The latest "group 7" trend on Tik Tok has a mysterious enough sounding tagline, but it began an "experiment to get her music ...

A new TikTok trend has users identifying with "Group 7," thanks to an indie rock artist's mission to promote her new single. Here's what it means.

A series of videos posted by musician Sophia James has since sparked into a viral TikTok moment that sees users claim their ...

I haven’t seen anything like this in awhile. It’s also immaculate marketing,” one TikTok user said about the group 7 craze.

The numbers can be traced back to a song called “Doot Doot,” released by hip-hop artist Skrilla in late 2024, in which he ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. What was the soundtrack to this summer’s ...

When musicians hop on the phone for an interview with GO!, they’re usually either at their home or they’re hurtling down a highway toward their next show. Or in the case of Olive Klug, they’re … both.

Kesha didn’t know she had a hit on her hands with “Tik Tok.” In fact, the singer once thought the song’s lyrics were “too dumb.” After all, she does sing about swapping toothpaste for a bottle of Jack ...

Group 7 is going viral on TikTok thanks to musician Sophia James but what does it actually mean? Here's the full breakdown.