Thousands of fans, some wearing foam hot dog hats, flock each year to the event held outside the original Nathan's location in Coney Island. Rich Shea, CEO of event organizer Major League Eating ...

Adam&eveDDB New York pitched for the Nathan’s Famous business in 2023 with a new platform ... and incorporated a more distinct New York attitude for the hot dog. “He’s still got a chef hat, apron and ...