Following a quiet holiday season, Erika Kirk was back on Instagram and seen in a rare look. Her recent Instagram story drew ...

How many times have you clicked on a natural makeup tutorial, only to see the creator loading on layers of foundation and concealer? While we respect the commitment to the craft, it kind of defeats ...

Discover how to achieve the natural makeup trend seen in queens and princesses, with practical tips to enhance feminine ...

The pursuit of natural-looking makeup represents a fascinating paradox in beauty culture: using products to create the illusion that you’re wearing almost nothing at all. This approach celebrates ...

Lola OJ is back with another weekly tutorial, showing how to nail the perfect natural looking makeup in a few minutes and it's beginner friendly, watch and learn! Lola OJ is back with another weekly ...

A soft, natural makeup look is all about enhancing your features without hiding them and the right lip tint plays a key role ...

Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush on a ...

LA Times Studios may earn commission from purchases made through our links. After the past few years of skipping office commutes and mastering Zoom lighting, many of us have grown used to a pared-down ...

Master the no-makeup makeup look with light bases, gentle blending, and skin like glow for a natural, confident daily finish.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. One reviewer raved, “The foundation is not heavy or ‘cakey’ ...