The founder of the 404 Day festival in Piedmont Park admits he could have done more to secure the event.

From marching bands to music and food, Atlanta's 15th annual 404 Day brought thousands together, highlighting the city's cultural power, even as safety concerns surfaced.

The shooting occurred during a public event marking '404 Day', which had been taking place in the park from midday until 21:00 local time.

The 404 Collective Successfully Celebrates the Spirit of Atlanta and Everything It Represents ATLANTA, GA, UNITED ...

ATLANTA - Atlanta’s biggest hometown celebration is back as 404 Day brings a full lineup of festivals, parties, concerts and community events across the metro area. From daytime activations to ...

A heralded ATL retail staple partnered with Adidas to debut its first-ever collaboration event for 404 Day weekend.

Add Yahoo as a preferred source to see more of our stories on Google. 404 Day returns to Atlanta with a host of parties, concerts, and more. (Paras Griffin/Getty Images) Atlanta will be more than a ...

Atlanta’s second annual 404 Day parade marched down Peachtree Street with bands, dancers, and local groups. The celebration continued at Piedmont Park as massive crowds gathered to honor the city’s ...

Butler asked other organizers not to use the group’s trademarked logo and made sure followers knew how to identify the official 404 Day brand. Organizers behind Atlanta’s annual 404 Day Weekend want ...

“404 Taste The Block” featured a live performance from the owl-wielding ATLien himself, along with a barbershop experience, a ...