on the song "tv off," produced by Dijon McFarlane, aka Mustard. Brands like McDonald's and Heinz were quick to tap into the cultural moment. However, Heinz took things a step further this week by ...

produced Kendrick Lamar’s Grammy Award-winning song “Not Like Us,” as well as “tv off,” which name-dropped Mustard in a way spawned an indelible meme. Now, Heinz has bestowed Mustard ...

It's the brand's first U.S. sauce ... first-ever co-created sauce in the U.S. Heinz To Release New Mustard with DJ Mustard After Lamar’s song “TV Off” from his latest album GNX went viral ...

Furthermore, Mustard will take part in brand events throughout the year. “Much like Heinz, Mustard is someone who goes all in when he creates something to put out into the world,” said Todd ...

They also used Kendrick's song "TV Off" which features Mustard to announce the collaboration ... from bringing his influence to the brand. Kraft Heinz's North American Chief Marketing Officer ...

Partnership kicks off with the first-ever co-created HEINZ product ... Chief Mustard Officer, Mustard’s upcoming flavor marks the first time the iconic condiment brand has ever co-created ...

Riding the wave of his newfound virality, DJ Mustard is now making moves outside the studio. Heinz announced the collab with a cheeky social media post, remixing the TV Off beat with Etta James ...

Mustard, who has long flaunted a diamond-encrusted HEINZ mustard chain, finally makes his love for the brand official with this flavor drop. Fans have been anticipating the collab for months ...