Adobe will add the Demdex technology to its Adobe Online Marketing Suite to improve the system's "audience optimization" capabilities, the company said late Tuesday. The Adobe Online Marketing Suite ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

IBM has combined a number of its online marketing software programs into a unified service, called the IBM Marketing Center. IBM has designed the service, an IBM Smarter Commerce offering, for ...

(Reuters) -Google parent Alphabet has been talking to its advisers about the possibility of making an offer for HubSpot, an online marketing software company with a market value of $35 billion, people ...

Yield Software (http://www.yieldsoftware.com), a leading provider of internet marketing software, today announced it raised $6 million in Series B funding. The ...

Indianapolis is known for hosting big races and other sports events, but the leader of an obscure niche called Internet marketing software? Chris Baggott, who runs one of the companies developing the ...

Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...

Social media is one of the top features of the internet right now, and so are the people in it who regularly create content for other people to see. Before, businesses focused on developing their ...

IBM has combined a number of its online marketing software programs into a unified service, called the IBM Marketing Center. The company has designed the service, an IBM Smarter Commerce offering, for ...