Prep time is over for Jay Askinasi. Paramount Skydance's newly-installed chief revenue officer takes his role into the public sphere this week as the media conglomerate starts a series of "upfront" ...
Paramount replaced its usual razzle-dazzle upfront presentation this year with fancy client dinners instead. But that doesn’t mean it’s not also making a bunch of product announcements in hopes of ...
Paramount is merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion in live ...