FAIRFAX COUNTY, Va. (DC News Now) — Fifty years after Pepsi invited soda drinkers to determine which cola was the best through a taste test, the matchup is back, with a couple of different players. To ...

The company is recruiting Usher and other celebrities. The Pepsi Challenge first began in 1975. CNW Group/PepsiCo Canada — -- The 40-year old Pepsi Challenge is back with a vengeance and pulling ...

PepsiCo announced this morning that it is extending The Pepsi Challenge into 2026, as it claims Pepsi Zero Sugar defeated Coke Zero. The team dropped a ton of new info about the results of the Taste ...

Pepsi is attempting to upstage rival Coca-Cola on its big day -- in its hometown, no less. PepsiCo is bringing The Pepsi Challenge to Atlanta for “National Have a Coke Day” on May 8. The challenge is ...

PepsiCo is bringing The Pepsi Challenge to Coca-Cola's backyard, as they are holding the event this weekend in Atlanta. Starting Thursday (Have a Coke Day) and running all the way until Sunday ...

Pepsi is bringing back its legendary Pepsi Challenge marketing campaign. The soda powerhouse is traveling the country making pit stops and inviting cola drinkers to sample Pepsi Zero Sugar and ...

It’s been 50 years since some savvy marketers launched the Pepsi Challenge, a series of blind taste tests conducted all over the U.S. in public places giving everyday soda drinkers samples of Pepsi ...

ORLANDO, Fla. — Pepsi is celebrating its 50th anniversary by bringing back the classic “Pepsi Challenge with tour stops all over the Country, including Orlando. The challenge which initially started ...

It’s true – Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar, based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves, Pepsi ...

CINCINNATI — Perhaps one of the most nostalgic ad campaigns stretching back to the 1970s, The Pepsi Challenge is still alive and well and coming to Cincinnati. Whether they know how much their company ...