Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

Postcodes are just text values. How does Power BI know where each postcode is on a map? It does so by geocoding: sending each ...

CANNES, France—Relo Metrics and VideoAmp have officially launched Total Sports Performance, a measurement and attribution solution for the sports media ecosystem. Total Sports Performance delivers the ...

The Rasch measurement model has emerged as a pivotal tool in educational assessment by transforming ordinal performance data into interval-level measures. This probabilistic model facilitates the ...