The Brand as Performance (BaP) framework finally gives marketers a tool to "stop defending their budgets — and start demonstrating their real-world impact," according to a white paper released ...

For marketers today, the traditional playbook isn’t cutting it anymore. Clients expect marketers to deliver hard business outcomes – and fast. With AI reshaping creative and media workflows, finance ...

Months after hearing Trade Desk Chairman and CEO Jeff Green share a cogent analogy about the challenges our industry faces, I still see reminders daily—especially at a time when 2026 budgets are under ...

Brand videos are everywhere these days. Over the past several years, video has become the dominant marketing medium for brands and consumers. Many people say that watching a video is their preferred ...