Gap will launch a virtual, purchase-free experience in Club Roblox, a role-playing, user-generated world build on the Roblox gaming platform, per details emailed to sister publication Marketing Dive.

I’m familiar with Roblox because my 8-year old daughter watches YouTube videos of kids playing the game almost every day. I’m also familiar with Roblox because she whined while we were running errands ...

American Eagle will make its Roblox debut to promote a spring "Members Always" collection that draws on vintage and prep styles and emphasizes inclusivity, per a news release. The retailer partnered ...

In an appeal to Gen Alpha, Kids Foot Locker has introduced a new metaverse experience on Roblox called Kids Foot Locker House of Play, according to an announcement emailed to Retail Dive. The virtual ...

Roblox has a wide range of games that is loved by people of all ages. The game has been witnessing healthy growth in the past few years, and with a number of major updates planned for the game, that ...

Playing games with your crew is always a fun way to spend a Friday night (or any night), but if you can't all be together IRL, it can get tricky. Thankfully, there are plenty of ways to get together ...