Today active Bay Area mainstay and reliable turn up machine, Priceless da Roc returns with his new spirited album TurnxUpGod. Produced by himself with the help of Bay Area production team Slight Work, ...

The Bay Area is in the midst of another dance craze. Created by Priceless Da Roc and popularized by Sage The Gemini’s “Red Nose,” yiking is going nationwide. Look forward to more club-friendly slaps ...

Priceless Da Roc is a Bay Area rapper best known his song "Yiken," if his "Yike or Die" shirt didn't give it away. It's an anthem for a hyper-regional dance that hasn't hit "Nae Nae" level crossover, ...

The Bay Area is in the midst of another dance craze. Created by Priceless Da Roc and popularized by Sage The Gemini’s “Red Nose,” yiking is going nationwide. Look ...