Even when the product is right, and the market is ready, there’s still one lingering question that marketers hate: How should the product be priced? What should it cost the consumer? And how should it ...

For over a century, retailers have used the magic of 99¢ pricing to influence buying decisions. Whether a product is $9.99 instead of $10 or $19.99 instead of $20, studies show that consumers perceive ...

Years ago, I had the chance to learn valuable lessons about pricing psychology from Brad Fallon, a lawyer-turned-entrepreneur with whom I interned as a college senior. Brad and his wife co-founded ...

Pricing your product feels like a math problem until you realize it’s a psychology problem too. Most young founders underprice not because they misunderstand their costs, but because they ...

It's no secret that successful marketers employ psychology in getting a sale. Sure, we humans love to think of ourselves as highly rational beings who weigh our options logically before making a ...

SmartMoney reporter Quentin Fottrell visits Mean Street to discuss J.C. Penney's use of round numbers in pricing and how some retailers use psychology when setting their prices. Photo: AP.