Primark's new denim range is full of stylish tops and bottoms, including a £12 pair of bang-on-trend palazzo jeans.

Steven Senne/AP Since then, Primark has gradually opened other stores, selling women’s jeans priced at $16 to $22, dresses at $10 to $25 and men’s shirts from $14 to $28.

Primark has launched its first fully integrated UK brand campaign, including its debut TV advert, to support the rollout of its Autumn/Winter women’s women’s denim collection.

Primark launches its first integrated UK brand campaign focused on its denim range. The campaign highlights quality, fit, affordability, and ...

In Denim We Can’ was created by agency of record VCCP, and is the first expression of the brand’s new brand platform, ‘That’s So Primark,’ in the UK.

The Primark mom jeans are usually priced at £18 and come in sizes six to 20. Describing them on the website, the retail giant says: "Bring some edge to your denim game with these ripped mom jeans!

PRI-MANIA Primark makes huge new changes to kids’ clothing after parent feedback – and opening hours are also set for a shake up ...

Dress for cooler weather with this Longline Mac from Primark. It comes in two autumnal shades – khaki or camel – and has a contrasting lining.