Do you have a brilliant new product idea? If so, get an early read on your product's market value. It’s a crucial component to a successful launch. The earlier in your development process that you ...

Dana Kim is the CEO of Highlight — a leader in Agile IHUT. Helping CPG brands innovate, test, and successfully launch new products. Brands have a waste problem, and the e-commerce boom during the ...

Collecting user feedback gives companies a new way to step back and see the product through the eyes of its users. For product companies, this is often done at home through what’s called in-home usage ...