The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...

Spotlight Outdoor Ads, an enterprise leader in outdoor advertising and the out of home (OOH) industry, has gone live with the first three towers in its new Vegas Strip Tower Network, which transforms ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data ...

Ad-tech company PubMatic said its use of Nvidia technology for automated programmatic ad buying across the open internet has resulted in processing that is up to five-times faster than traditional ...

At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says ...

From the Radio World “Who’s Buying What” page: 88.3 WBGO(FM), licensed to Newark, N.J., is the only full-time jazz station in the New York City tri-state area. This fall, it partnered with SoundStack ...

Unity has a gameplan for programmatic. On Tuesday, the game engine, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of programmatic. Feo is joining ...

It may be Mozilla's turn to shine, given its focus on privacy for so many years and the changing consumer climate around trust. Mozilla has designed and built a programmatic ad-targeting model from ...