You promise yourself, “Just one more reel.” Ten minutes later, you’re still swiping, laughing at a meme, or watching strangers dance to the same audio clip. Sound familiar? Don’t worry—you’re not weak ...
Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.
On TikTok, dancers are performing to the song ‘Liberian Girl’ by Michael Jackson with majorette moves—here’s how the trend started, and went viral.
When it comes to spotting trends, there’s no better place than TikTok (sorry, Instagram Reels). Our algorithms are full of viral recipes, dance challenges, and ridiculous morning routines—but we will ...
TikTok challenges have become one of the platform's defining features, turning short-form videos into global cultural moments. From dance trends and lip-syncs to social awareness campaigns, these ...
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