In today’s mobile-first, digitally driven marketplace, a single dissatisfied customer can spell big trouble for a brand. If a consumer complaint goes viral on social media and users see the company’s ...

With social media platforms becoming, if not already, the primary touchpoint between many businesses and their consumers, mastering customer engagement on social media is vital to your brand's overall ...

Social media has unnerved businesses and given consumers unprecedented power by letting them take complaints straight to the internet, where they can be read by anyone before a business can even see ...

Over the last several years, it’s become increasingly common for consumers to share their negative experiences with brands on social media. According to the 2020 National Consumer Rage Study, the ...