Shouldn’t more people be buying these BMW R 18 Cruiser Motorcycles? Dealers say you can get an R 18 for a lot less than the equivalent Harley-Davidson cruiser bike.

I’ll admit, when the R 18 first hit the scene back in 2020, I wasn’t quite sure what the heck BMW was thinking. And even today, it’s a bike that I think sits at the far end of BMW’s lineup ...

BMW Motorrad is proving it’s “all in” for the twin-cylinder heavyweight cruiser segment with its latest addition: the 2024 BMW R 18 Roctane.

Price: $18,995 BMW dipped its toes into the premium cruiser segment with the R 18 in 2020, but it was only the first in a series of models.

German bike maker BMW unleashed the R 18 cruiser motorcycle to directly target Harley-Davidson, six models are now fighting the fight ...

The most affordable BMW motorcycle today is a peppy urban-ready roadster that looks and feels premium and is priced under $5,000.