Japanese skin care brand SK-II has just opened its first concept store, in Kuala Lumpur, in partnership with Luxasia, the Singaporean beauty distributor. Malaysia is among SK-II’s key markets in ...

There’s always been a bit of mystique around prestige skin-care brand SK-II. As the story goes, the company’s signature ingredient, PITERA™, was used in a sake brewery in Japan where scientists ...

Watch how three different women, from three different countries #changedestiny by tackling age-related pressure. In Asia, only 2 out of 10 women feel comfortable with the idea of getting older ...

SK-II is winding back the clock in more ways than one. On August 19, the Japanese cosmetics brand best known for its anti-aging formula recruited four long-time ambassadors to remake their first ...

For the Japanese consumer, purchasing SK-II, the luxury skin-care line believed to make you look younger, is an event. At $100 for 2.5 ounces, it is also an investment in the high stakes world of ...

Skincare brand SK-II opened its first pop-up shop centered around mobile phones at a mall in Hainan, China, according to a press release. The store, which embodies a format the brand calls "social ...

These days, it's not enough for a brand to just produce products we love. A truly remarkable brand also upholds values we admire. SK-II accomplishes both with ease, not only with its award-winning ...

In an industry where there is an overwhelming amount of product launches daily, Product Of The Week helps you cut through the noise. To help you find your new beauty and wellness favorites, this ...

In China, an unmarried woman over the age 27 is deemed 'sheng nu' or a leftover woman. And in 2016, P&G skincare brand SK-II aimed to defy the term by creating ‘Marriage Market Takeover’, a campaign ...

Procter & Gamble skincare brand SK-II launched a film studio division and content hub that will focus on social pressures impacting women today through film as part of its #ChangeDestiny campaign, per ...