Both Samsung and Apple are setting themselves up to make money out of AI, so is Microsoft, Google, and carriers such as Telstra, Optus and Vodaphone. The emerging problems is that carriers are getting worried that the likes of Samsung could get to the AI revenue stream before they do,

The new Samsung Galaxy S25 series is now available worldwide. This lineup includes the Galaxy S25, Galaxy S25 Plus, and Galaxy S25 Ultra, all featuring an array of advanced AI capabilities. Many of these features were highlighted during Samsung’s latest Galaxy Unpacked event, where the company announced the new phones. Many were not, however.

The Galaxy S25 is a tale of two AIs: Gemini and Bixby. Yes, while Google's Gemini AI assistant sits at the forefront—it can finally be triggered through a long press of the power button—Samsung is bringing its original Bixby voice assistant out from the shadows.

Samsung's Galaxy S25 phones are all about AI. But the Ultra also gets a larger screen and a slightly refreshed look with smooth corners.

Ever since I got my hands on the Samsung Galaxy S25 Ultra a few weeks ago, I haven’t stopped using it. I test out a lot of phones each year, and this is a sign that this is the best Galaxy

All this to say the Galaxy S25 ($800), Galaxy S25+ ($1,000), and Galaxy S25 Ultra ($1,300) are powerful, reliable, and well-equipped smartphones. They're excellent upgrades if you're coming from a three or four-year-old device. They're just not otherwise interesting or exciting.

The Galaxy S25 series have a ton of Galaxy AI-powered features, and a new feature for Samsung Keyboard is now being added.