Often, the first step in refining a brand is to diversify its colors and fonts. This means adding a secondary and tertiary color palette to the main brand colors and reviewing the typography to ensure ...

It is well-known that simultaneously mixing two primary-color light sources, such as red and green, creates a secondary color, such as yellow. This mixing process commonly occurs in tricolor LEDs. One ...

The color wheel was first developed by English mathematician and physicist Sir Isaac Newton, who discovered that white light (what we perceive as colorless daylight) is composed of a spectrum of ...