In today’s digital world, the real value of social media lies in understanding conversations—not just counting likes or followers. For creators, marketers, and businesses alike, the comment section on ...

Have you ever asked yourself how brands understand what people feel and what topics are rising on Instagram Stories, even though each story stays visible only for a short time?

Sentiment analysis — a technique that uses natural language processing (NLP), machine learning (ML) and AI to gauge emotions in customer interactions — has emerged as a powerful tool for uncovering ...