Forbes contributors publish independent expert analyses and insights. I'm a customer experience consultant and customer service trainer. A roundup with Danny Meyer (Union Square Hospitality Group), ...

As we all try to make up for time and productivity lost to the pandemic, it’s important your buyers know that your service brings them immediate value. How do you communicate that value accurately?

Research has shown that the cost of acquiring a new customer is five times greater than the cost of retaining a current customer. Despite this, 44 percent of companies put their resources primarily ...