New Bricks Hitting The Toy Aisles As Companies Compete With Lego
Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...
Disney and Mattel Debut Collectors Edition ‘Snow White’ Dolls Inspired by the New Live-Action Film (Exclusive)
Be among the first to shop and see photos of the figurines inspired by Rachel Zegler's Snow White and Gal Gadot's Evil Queen.
Mattel Releases Wednesday Addams Monster High Dolls: Shop the Chilling New Collection
The dolls are available at Walmart, Amazon, Target and Mattel Shop. Mattel's latest Monster High collection comes on the ...
Plastics News12d
Toy Wars: Mattel takes on Lego in looming brick battle
Mattel Inc. plans to unveil the company's first brick model set in a matter of weeks, a move seen as a direct step to ...
Business Wire1mon
Mattel Expands its Portfolio into Building Sets with New Brand, Mattel Brick Shop
Mattel Brick Shop is being introduced for the first time at Nuremberg International Toy Fair. Leveraging trusted legacy and expertise of Mattel, Mattel Brick Shop is designed to disrupt the status ...