GRAND FORKS – Grand Forks has been “A Place of Excellence” for about 20 years, but nobody at City Hall seems to know where the slogan came from. Community Relations Officer Pete Haga couldn’t find ...

Every political campaign needs a good slogan – a snappy phrase to energise voters and skewer opponents. Some slogans resonate beyond polling day, capturing a national mood or a moment in time - Barack ...

When Gisele Littrell, 43, moved to Erie in November 1991, she was baffled to hear longtime area residents calling it “Dreary Erie” and “Mistake by the lake.” “That’s all we heard, and it grated on us, ...

“If I had more time, I would have written a shorter letter.” Over the centuries, this old adage has been attributed to numerous scholars, statesmen, philosophers, authors and community leaders. Who ...

A slogan has to be catchy, memorable, and clever—so what happens when a company's tagline turns out to be outdated, insulting, or downright terrible? Slogans and ad campaigns can be make-or-break for ...

“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important expressions ...