Whether it’s leveraging community events, optimizing local SEO or forming strategic partnerships, the right approach can make ...

Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

This series breaks down some of the most effective marketing techniques for small businesses and shares standout examples of how companies can use them to strengthen their brand and build community.

These five essential tips will help small businesses navigate the changing market, boost brand awareness, attract new ...

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent ...

Investopedia / Daniel Fishel A marketing strategy is a business's plan of action designed ... a company’s core value proposition. For example, Walmart (WMT) is widely known as a discount ...

Digital marketing shows results almost in real time, whereas TV ads require rotation to realize any level of market penetration. A marketing plan is part of a business plan, which describes all ...

Right now, YouTube marketing has ... this cost-effective strategy. But, with YouTube Shorts now averaging over 70 billion daily views, both big brands and small businesses should give this option ...

This article is part of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to ... he said. For example, that might mean creating content that's more ...

Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Collaborating with influencers can grow brands, increase the reach of marketing messages ...

We've created a step-by-step guide to help businesses develop an effective social media marketing strategy ... that comprises ...