Mark Hamill talks about his role as the LEGO Group's Junior Executive Director of Information, a.k.a. J.E.D.I. promoting ...

LEGO has a sweet deal that could score you all of its new Star Wars SMART Play sets — but you'll need to have a little bit of ...

In an unprecedented move, the brick maker has tapped the 'Star Wars' star to sell you on its controversial smart play sets.

No more bike rides, no more playing in the park, and no more hugs are tough, so I don’t know why Lego hit me so hard. Perhaps ...

The Star Wars star is a J.E.D.I., or a Junior Executive Director of Information for LEGO, and he's taking calls.

Lego Smart Bricks make the toys more interactive, but there are drawbacks. Limited distribution and disabled features are ...

Not a day goes by without an impressive new launch from LEGO, but this is set to be one of its biggest innovations yet. Smart Play is a brand new platform that's designed to bring the bricks and play ...

LEGO SMART Play is weird, silly, and daft, both as a concept, and with its ultimate execution, but needs to grow from its initial ideas.

LEGO Smart Play with Electronic Smart Bricks and Minifigures! Star Wars Throne Room Duel and A-Wing, and Mos Eisley Cantina ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

Perfect but pricey.

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...