The consumer products company also plans to reformulate its products. — -- Hain Celestial said it's removing a claim from labels on its personal care products after a report raised questions ...

Jessica Alba's billion-dollar Honest Company, which creates home, baby, and skin-care products that claim to be free of toxins and harsh chemicals, has been under fire lately about just how "natural" ...

Honest Company co-founders Jessica Alba and Brian Lee. The big appeal behind Jessica Alba’s Honest Company–besides the celebrity factor, if that dazzles you–is the simplicity it promises. The ...

As Inc. reported recently, it was only going to be a matter of time before Jessica Alba’s Honest Company faced lawsuits, once a Wall Street Journal investigation published March 10 found Honest’s ...

The Hollywood actress's business enterprise, called The Honest Company, is anything but. Instead of selling you snake oil detergent, those honorable folks are peddling "sneak oil" detergent. And ...

Jessica Alba is defending the Honest Company once again. An investigation conducted by the Wall Street Journal claims that the $1.7 billion lifestyle brand’s liquid laundry detergent allegedly ...

A 'non-toxic' products brand, co-founded by Jessica Alba, has denied claims that its laundry detergent contains an ingredient it told customers it would never use. Honest Co. sells a range of products ...

Consumer goods purveyors are on to the American public: they know this crowd loves a good story. Buzz words have always been a big component of marketing the latest goods, whether sold by startup ...