Sony SAB, a Hindi GEC owned by Sony Pictures Network India (SPNI), has changed its positioning from being a comedy channel to a living room brand.

Dentsu Creative India has won the digital mandate for Sony Entertainment Television, Sony SAB, Sony MAX, and Sony MAX 2, and will be responsible for managing the online presence and marketing ...

Content Development for Sony SAB at Sony Pictures Networks India. He announced the appointment via LinkedIn. In his post, Jain reflected on his professional journey, stating, “With over 17 years in ...

Sony SAB will now focus on progressive content that are slice-of-life, real, and build resonance with Indian families.

Moving away from being a comedy channel where there was lightheartedness, frivolity, and fun, Sony SAB announced Thursday that it is undergoing a massive rebranding exercise. With this, Sony SAB ...

Sony SAB has launched a digital campaign #HameshaKaHiKyun for its new show ‘Vanshaj’. The campaign highlights the fact that only 15% of board members in Indian family businesses are women, and ...

Neeraj Vyas, Business Head – Sony SAB, commented, “The first season of this show created a deep connection with our audience. Jijaji Chhat Parr Koii Hai's launch is a true testament to that as ...

Sony Pictures Network Entertainment has appointed Prashant Bhatt as Head – Programming, Sony SAB. In his new role, Prashant will be leading the content and programming division for the channel ...

Hindi entertainment channel Sony SAB has picked up the upcoming Indian adaptation of hit UK comedy-drama Shameless.

On the back of added eyeballs, Sony raced ahead of its younger sibling SAB TV, occupying the fifth position in the hierarchy.

Shabir Ahluwalia and Ashi Singh light up Sony SAB’s Ufff… Yeh Love Hai Mushkil, a heartwarming rom-com exploring love, chaos, and connection. The family drama promises emotional twists and ...

Presenting an interesting storyline, exuberant cast and crew, Sony SAB, and Sunshine Productions is all set to bring a delightful new romance-driven, youthful show – Ziddi Dil – Maane Na. With ...