Sony SAB, a Hindi GEC owned by Sony Pictures Network India (SPNI), has changed its positioning from being a comedy channel to a living room brand.

Dentsu Creative India has won the digital mandate for Sony Entertainment Television, Sony SAB, Sony MAX, and Sony MAX 2, and will be responsible for managing the online presence and marketing ...

Content Development for Sony SAB at Sony Pictures Networks India. He announced the appointment via LinkedIn. In his post, Jain reflected on his professional journey, stating, “With over 17 years in ...

Sony SAB will now focus on progressive content that are slice-of-life, real, and build resonance with Indian families.

Sony SAB has launched a digital campaign #HameshaKaHiKyun for its new show ‘Vanshaj’. The campaign highlights the fact that only 15% of board members in Indian family businesses are women, and ...

Sony SAB has partnered with Siddharth Kumar Tewary’s ‘Swastik Productions’ to present family drama – ‘Vanshaj’ The family drama spotlights the issue of inheritance by male members of a ...

Neeraj Vyas, Business Head – Sony SAB, commented, “The first season of this show created a deep connection with our audience. Jijaji Chhat Parr Koii Hai's launch is a true testament to that as ...

Hindi entertainment channel Sony SAB has picked up the upcoming Indian adaptation of hit UK comedy-drama Shameless.

On the back of added eyeballs, Sony raced ahead of its younger sibling SAB TV, occupying the fifth position in the hierarchy.

Shabir Ahluwalia and Ashi Singh light up Sony SAB’s Ufff… Yeh Love Hai Mushkil, a heartwarming rom-com exploring love, chaos, and connection. The family drama promises emotional twists and ...