Starbucks defied union strikes, reporting strong Q1 sales and record loyalty program growth, attributed to CEO Brian Niccol's ...

Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company navigates unionization pressures, declining foot traffic, and frequent leadership ...

SEATTLE, Wash. — During Fiscal Q4, transactions at Starbucks dropped across U.S. stores, with a 10% reported drop. Now, after the steep slump, the new CEO of Starbucks, Brian Niccol, is sharing a ...

One of the first changes Brian Niccol is making in his new tenure as CEO of Starbucks is to back away from the coffee chain’s short-lived discounting strategy and return to the Seattle-based chain’s ...

In conjunction with the release of Starbucks’ disappointing Q4 preliminary results, new CEO Brian Niccol — who joined the company at the tail end of the quarter — released a video about the path ...

LAS VEGAS — Former Starbucks CEO Howard Schultz said Wednesday that he "did a cartwheel" in his living room when current Chief Executive Brian Niccol first coined his "back to Starbucks" strategy.

UNDATED (WKRC/CNN Newsource) - The coffee company said its cutting back on promotion deals and discounts in its new strategy plan. Starbucks was scaling back promotional offers through its mobile app ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...