How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...

There are certain signs that CNOs can look for to see if their change management strategy is failing, according to these nurse leaders. When trying out new initiatives in healthcare, things don't ...

LinkedIn can help your business with everything from driving more sales to acquiring exceptional talent. However, as with any channel, you can successfully harness the power of the platform only if ...